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From a birthday treat to a full-blown creative business, Evelyn's lifestyle change has put the icing on the cake.
You never know when a lightbulb moment is just around the corner. When Evelyn Day found herself in a friendly debate about cake, she had no idea this everyday conversation would change her life forever.
“In the summer of 2012 my friend and I were teasing my husband about his favourite cake being a Victoria Sponge cake”, Evelyn told us.
“I said it wasn’t a ‘proper cake’! So to prove a point, I offered to make her a proper cake - a chocolate cake - for her birthday.”
Evelyn spent weeks perfecting the recipe, adding more and more chocolate until it only made sense to brand her creation “a chocolate explosion cake”.
“I watched many videos online and tried all sorts of techniques and experiments learning to work with chocolate. To say it’s not easy to work with chocolate is an understatement.
The cake was a huge success and I loved making it so I continued to play with chocolate and post pictures of my creations online.”
It wasn’t long before Evelyn’s inadvertent marketing campaign paid off, and another friend asked if she could commission her to make another cake. Delighted, Evelyn pressed on and spent three days making a cake, earning herself £25. While the payoff wasn’t the biggest, being paid to do what she loved was an exciting feeling, and soon the commissions started rolling in!
Evelyn’s business has evolved into Chocadyllic - where alongside her chocolate delights, she creates incredibly spectacular, one-off showpieces. In 2019 she was featured in three episodes (2,3, and 10) of Channel 4’s “Extreme Chocolate Makers”. She was later commissioned by Brighton’s Royal Pavilion to create bespoke hot chocolate lollipops and was featured on Channel 5’s “The Wonderful World of Chocolate”.
When asked what her best advice was for people looking to take the leap into self-employment, Evelyn cited the importance of good preparation: “Planning is one of the most important things to do, if not the most important.”
Designing and making such beautiful creations takes a lot of time and energy that would typically be spent on paperwork and calculations. Thankfully for Evelyn and Chocadyllic, Crunch’s accounting software has helped.
“It’s important for me to review my business to plan upcoming seasons. Crunch helps me easily view turnover and costs which in turn help me evaluate what products I want to develop and the direction I want to take the business. It’s user-friendly and cost-effective.”
And for the cake purists out there, Evelyn has a welcome clarification:
“By the way, there’s nothing wrong with Victoria Sponge cake - I actually really enjoy it!”
If you’re looking to start your own business or need extra support in growing your existing company, Crunch can help. Discover our comprehensive accountancy packages today so you can spend more time focusing on what you love.
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I have been with Crunch for many years. I wanted to express my appreciation for the exceptional services provided by Crunch. Their professionalism, attention to detail, and expertise have been invaluable in managing my finances effectively. Working with them has been a pleasure, and I highly recommend their services to anyone seeking reliable and knowledgeable accountants.
MoreAs someone that’s new to being self employed, Crunch made the whole set up process easy. From my initial call to understand the process, the check ins to see how I was doing to actually going ahead. Once I was set up the support team were amazing at answering the millions of questions I had and they’re always at the end of the phone or email if I need them. I even had a full 45 minute call to walk through the full system which was amazing.
MoreI really appreciated the way the Crunch staff member adjusted to my knowledge and confidence level - which was relatively low. She helped me work out what I needed to do and was incredibly helpful and patient as I went through my interminable snagging list. This has been my experience with Crunch staff in general - but when tasks build up, it's easy to put off direct contact - when, in fact, this makes all the difference.
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