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Darren Fell

Darren Fell

In 2007, having suffered at the hands of traditional accountants, Darren started Crunch to disrupt and modernise the accounting industry. Darren is a passionate advocate of entrepreneurialism and supporting micro-businesses, and steers Crunch's strategy and culture as CEO.

Darren has day-to-day responsibility for the running, expansion and success of the online accountancy company, overseeing the sales and marketing teams, talking to customers, and developing new services and channels.

Darren has been named ‘Entrepreneur of the Year’ by Sussex Business Awards, and is also a past winner of the ‘Innovation in Business’ accolade at the Brighton and Hove Business Awards.

Accreditations & Qualifications

  • Crunch Founder and CEO
Darren Fell

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Darren Fell

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Darren Fell

Image of a laptop overlooking a pool and beach
Productivity

Ever considered working from any location around the world? With the rise of digital nomads, this has become a reality for many. Discover what digital nomads is and how it all began

Association of Chartered Certified Accountants logo
News and opinion

Chartered Certified Accountants provide advice and financial expertise to support businesses and the public sector in making the best decisions and doing the right thing

HMRC logo
News and opinion

Established in 2007 as the first accountancy software, combined with a full service online accountant, we’ve been the ideal business for HMRC to discuss its latest ideas. We’ve been working closely with HMRC and their consultants on numerous projects including the recent, Making Tax Digital (MTD).

Crunch smash £600k crowdfund target, image of crowdfund total | Crunch
News and opinion

Learn how Crunch raised over £1 million through Crowdfunding.

Exclusive Crunch discounts now available to Crowdfund investors, image of someone savouring their discount | Crunch
News and opinion

Crunch reveals loyalty discount programme for Crowdfunding investors.

Software and service: The accountant is DEAD, long live the accountant!, image of a golden King chess piece | Crunch
News and opinion

Learn how Crunch have evolved and are no longer just an accountancy firm.

Accountancy automation: How Crunch became head of the pack, image of people using their phones | Crunch
News and opinion

Explore how Crunch has been a pioneer in accountancy automation.

Crunch launch crowdfunding campaign, image of the Crunch team | Crunch
News and opinion

Crunch announces inaugural Crowdfunding campaign, available on the Seedrs investment platform.

What awards have Crunch won?, image of Darren Fell accepting an award | Crunch
News and opinion

Crunch have won awards ever since our inception in 2009 - here's a complete rundown of every award we've won.

QuickBooks vs. Xero vs. Crunch: which is better?, image of someone toppling a king in chess | Crunch
News and opinion

Crunch has been competing with Quickbooks and Xero for over a decade. They may be bigger, but we're certain we're better!

Brighton beach
News and opinion

What makes Brighton an exciting place to launch a small business? Is it the sea air, or is it that the city is the creative and digital hub of the South?

Crunch's guide to the new government Job Support Scheme | Crunch - Image of a waiter sanitising a table
Get paid

The government have announced the Job Support Scheme to protect viable jobs in businesses who face lower demand over the winter months due to COVID-19.

Crunch's open letter to the Chancellor asking for more support for limited company directors and the self-employed - image of the entrance to Downing street | Crunch
News and opinion

Crunch has written to the Chancellor providing analysis and feedback from clients, which we believe justifies a widening of the government’s grant support.

A freelance copywriter
Running a business

All visitors from Crunch who complete the free online legal health check will get access to unlimited free legal documents from Lawbite for eight weeks.

Crunch launch simple bookkeeping software Crunch Free - Promotional image of Crunch Free on a mobile
News and opinion

Crunch are delighted to announce the launch of our simple, online bookkeeping software for limited companies and sole traders, Crunch Free!

Young business owners
News and opinion

Research has shown that business owners are younger now than previous years when they decided to set up their own business. We take a look.

How to find the right business partner
Becoming self-employed

You think you may have found the one - but how do you know whether your new prospective business partner is someone to commit to?

Protect yourself with these contract samples - Crunch - Image of a contract
Contracts

Laying out the details of the relationship with your client and what is expected from both parties, ensuring you are paid on time and in full.

Running a business

We take a good look at the different websites and resources providing useful information to those wanting to go it alone and become self-employed.

How much does it cost to hire an employee?, image of a handshake | Crunch
Running a business

Making the decision to hire employees is a big one for any small business, so it's good to weigh up the costs, so you're aware of how much you're looking at

Why business owners love us

Rik

July 7, 2023

I have been with Crunch for many years. I wanted to express my appreciation for the exceptional services provided by Crunch. Their professionalism, attention to detail, and expertise have been invaluable in managing my finances effectively. Working with them has been a pleasure, and I highly recommend their services to anyone seeking reliable and knowledgeable accountants.

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Stew L

July 6, 2023

As someone that’s new to being self employed, Crunch made the whole set up process easy. From my initial call to understand the process, the check ins to see how I was doing to actually going ahead. Once I was set up the support team were amazing at answering the millions of questions I had and they’re always at the end of the phone or email if I need them. I even had a full 45 minute call to walk through the full system which was amazing.

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PMC Ltd

June 29, 2023

I really appreciated the way the Crunch staff member adjusted to my knowledge and confidence level - which was relatively low. She helped me work out what I needed to do and was incredibly helpful and patient as I went through my interminable snagging list. This has been my experience with Crunch staff in general - but when tasks build up, it's easy to put off direct contact - when, in fact, this makes all the difference.

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